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have The Cluetrain Manifesto, one of the first books written as sequel to a Web site. watching Italian potters with doorway-wide shoulders spin clay into forms . The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine .. Dansk · Deutsch · Español · Français · Italiano · Português. sintesi di “ecologia di Internet” il seguito del celebre Cluetrain Manifesto. Quindici Da due degli autori del Cluetrain,Doc Searls and David Weinberger .. Edizione Italiana a cura di Martina Dal Negro e Patrizia Grandicelli.

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You want to know what to buy? Did we use the word “content” without quotes?

People of earth…

We feel so dirty. We can do it, team! Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high. Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we’ve been seeing.

The Cluetrain Manifesto

That is, as long as it’s not the only thing on your mind. We are immune manifewto advertising. We tell people why we’re sending it. We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance. There is great content on the Internet. The biggest truth their goggles obscure: If they blow it, it could be their last chance. We should be supporting the artists and creators who bring us delight or ease our burdens.


Advertisers got along without being creepy for generations.

If we had a solution, we wouldn’t be bothering you with all these damn clues. If you’ve been talking for a while, shut up. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other?

If you want to barter with us, get down off that camel! Getting a sense of humor does not mean putting some jokes on mznifesto corporate web site.

Its almighty power cletrain that we can make of it whatever we want. So much for corporate rhetoric about adding value to commoditized products.

Clouds roll over us night and day.

Ebooks In Italiano Free Download The Cluetrain Manifesto 10th Anniversary Edition Pdf Pdb Chm

If we want our government to back off, the deal has to be that if — when — the next attack comes, we can’t complain that they should have surveilled us harder. Is it not clear how awesome that is? This is an Open Source document. It’s got “in-app purchase” written all over it. Copyright has its place, but when in doubt, open it up — New Clues.

The economic and political incentives to de-pants and up-skirt us are so strong igaliano we’d be wise to invest in tinfoil underwear. It is time to breathe in the fire of the Net and transform every institution that would play us for a patsy. The Web is italiaho impossibly large, semi-persistent realm of items discoverable in their dense inter-connections. This page was last edited clutrain 13 Aprilat So if you’re inviting people over for a swim, post the rules.

Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.


There has not been a tool with such a general purpose since language. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. Companies must ask themselves where their corporate cultures end. We are jtaliano markets. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.

It’s cluetraon to cause real pain to tear those walls down. Caring — mattering — is the motive force of the Internet.

The Cluetrain Manifesto – Wikipedia

You’re welcome to join our conversation, but only if you tell us who you work for, and if you can speak for yourself and as yourself. Anger is a license to be stupid. Thus amnifesto this First Commandment lay open the Internet to every idea, application, business, quest, vice, and whatever.

An organ-by-organ body snatch of the Internet is already well underway. The first among these is: Ok, government, you win.

Yeah, the Internet hasn’t solved all the world’s problems. But first, they must belong to a community.

The Cluetrain Manifesto was re-published as an extended 10th Anniversary Edition in As markets, as workers, we wonder why you’re not listening. A teenager’s first poem, the blissful release of a long-kept secret, a fine sketch drawn by a palsied hand, a blog post in a regime that hates the sound of its people’s voices — none of these people sat clurtrain to write content.